Marketing pack

Messaging

Citizen is a 'Payment Initiation Service', which means we kick-start the process that enables a customer to make payment directly into your account from theirs. So it's worth making clear:

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Your customer controls the payment directly from their online banking app or website. There's no extra security or barriers they need to go to, beyond what they'd normally do to verify a payment.
They don't need to have an account or app with Citizen, download anything, or use any PINs or wait for any security codes to be messaged to them. It's super simple.
Citizen's value comes in connecting and verifying their bank account, and in prefilling all the bank account and payment information - so there's no need for your customer to type (or mis-type!) any numbers. Payments are made in seconds, in just a few taps, and money will typically leave their account instantly - so they always know exactly where they are.

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These are some of the phrases we suggest you use if you're explaining how to pay with Citizen to your customers:

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Instant bank payment
Pay without your card in 3 easy steps
No cards, no codes, no apps
Pay without the plastic
Pay easily from your phone, desktop, or tablet
Pay with just your fingertip
An easy 3-step payment

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If you work with other merchants, then you might also want to use the following phrases:

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Manage multiple accounts easily (if corporate accounts)
“Plug and play” integration
Simplify your checkout with payments that convert
Reduce the time, effort and cost of accepting payments
Easy refunds/payouts to verified accounts
36x faster than cards
Access funds instantly
Get rid of chargebacks
No “fat finger” errors

Citizen logo assets

Use our logos for any communication material (email, social posts, blog posts etc.)
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How to introduce Citizen

Introducing Citizen to Your consumers

A typical social post might read:

You're now able to make instant bank payments through Citizen in our [checkout/website]. As long as you've got online access to a [UK/region] bank account, it's super easy to [shop/pay/deposit funds] without a card, direct from your account to ours. No PINs or downloads necessary.

Let's pay without the plastic.🎉

Introducing Citizen to your Business Partners

If you are rolling out Citizen's instant bank payments to your business partners (for example multiple different retailers or premises), you'll need to explain who we are and the value we'll bring.

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Here's some suggested copy:

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For social posts:

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🤝 We have partnered with Citizen to offer instant bank payments/deposits. You can now add Citizen to your checkout/website to accept secure and fast end-to-end payments. You can learn more about cardless payments here: www.paywithcitizen.com.

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For an introductory email:

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Hi {first.name},

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XYZ has partnered with Citizen to provide instant bank payments - which offer immediate account-to-account transfer of funds - and you can now add Citizen to your checkout/website today.

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We recommend Citizen’s cardless payments because they:

Settle immediately - at least 36x faster than cards
Cut out intermediaries to offer lower processing costs
Can send refunds/payouts direct to verified account holders, reducing fraud and chargebacks.

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Using open banking technology, Citizen’s account-to-account (A2A) payments are faster, safer and more cost-effective than cards. If you are interested in learning more about cardless payments, you can contact Citizen here: www.paywithcitizen.com.

Messaging

Citizen logo assets

Introducing Citizen to consumers

Email copy to merchants

Social posts copy: Merchants