This marketing and communications pack is here to help you make the most of Citizen’s instant bank payments - and help you convert customers more easily.
Our account-to-account (A2A) payments are so fast and simple it's hard to believe, but not all your customers will be familiar with this method just yet. So while we continue to test and refine our messaging, in line with other providers of open banking A2A payments, we'd also love to get your feedback. Just email us at marketing [@] paywithcitizen.com. We'd love to hear from you.
Citizen is a 'Payment Initiation Service', which means we kick-start the process that enables a customer to make payment directly into your account from theirs. So it's worth making clear:
These are some of the phrases we suggest you use if you're explaining how to pay with Citizen to your customers:
If you work with other merchants, then you might also want to use the following phrases:
Use our logos for any communication material (email, social posts, blog posts etc.)
A typical social post might read:
You're now able to make instant bank payments through Citizen in our [checkout/website]. As long as you've got online access to a [UK/region] bank account, it's super easy to [shop/pay/deposit funds] without a card, direct from your account to ours. No PINs or downloads necessary.
Let's pay without the plastic.🎉
If you are rolling out Citizen's instant bank payments to your business partners (for example multiple different retailers or premises), you'll need to explain who we are and the value we'll bring.
Here's some suggested copy:
For social posts:
🤝 We have partnered with Citizen to offer instant bank payments/deposits. You can now add Citizen to your checkout/website to accept secure and fast end-to-end payments. You can learn more about cardless payments here: www.paywithcitizen.com.
For an introductory email:
XYZ has partnered with Citizen to provide instant bank payments - which offer immediate account-to-account transfer of funds - and you can now add Citizen to your checkout/website today.
We recommend Citizen’s cardless payments because they:
Using open banking technology, Citizen’s account-to-account (A2A) payments are faster, safer and more cost-effective than cards. If you are interested in learning more about cardless payments, you can contact Citizen here: www.paywithcitizen.com.